Direct response marketing for real estate agents is a powerful tool when used properly. This marketing approach has been around since about the time marketing was invented, but it’s still an effective approach today. In fact, it will continue to … Continue Reading

Videos are becoming more important to marketing efforts every year.  Are you using videos to improve your lead generation?  There are some videos that every real estate agent should have.  Find out if you’re using the right real estate videos … Continue Reading

Many real estate markets in the country today are suffering from low inventory.  So, many agents are wondering how to get more listings in today’s market?  These key tips, along with hard work and determination, will help you to get … Continue Reading

Some real estate agents build their businesses by converting real estate internet leads.  Other agents get leads, but they never seem to turn into clients.  What’s the difference?  It’s all in how you qualify incoming leads.  Qualifying internet leads is … Continue Reading

Your real estate website can be an excellent source of leads, but the challenge is always to get your visitors to “raise their hands,” letting you know that they are interested in using your website, getting answers to their questions … Continue Reading

Wouldn’t it be great if you got multiple offers on a listing every time?  Of course, that doesn’t always happen, but it’s happening more often in hot real estate markets.  You need to know how to counsel your seller on … Continue Reading

Real Estate testimonials are an excellent way to prove your value as a real estate agent – without saying a thing.  But, getting a testimonial that will convert leads into clients can be a challenge.  These tips will help you … Continue Reading

If you’re interested in getting better answers to your real estate showing feedback questions, you’ll be interested in a home staging survey the National Association of REALTORS® (NAR) recently released that summarizes feedback from buyer agents and listing agents on … Continue Reading

The thought of doing real estate listing presentations often strikes fear into a real estate agent’s heart.  But, there’s a way to get around that.  An effective listing presentation isn’t a presentation at all.  If you think of it as … Continue Reading

Real estate agents need to use two sets of marketing tools.  One set contains real estate marketing tools that you use to promote your business.  The other set contains marketing tools to sell a house.  It’s critical that you use … Continue Reading