Just about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It’s frustrating because sellers sometimes don’t realize all the knowledge and expertise … Continue Reading

For real estate agents, email marketing is one of the best ways to stay in touch with contacts, clients and prospects. As you know, you need to maintain relationships over a long period of time since people don’t buy new … Continue Reading

In Part I of this series, we talked about why you need to use real estate farming as a marketing strategy, and how to choose a farm location. In Part II, we’ll discuss ways you can nurture a farm to … Continue Reading

As a real estate agent, you know how important it is to get new leads on a regular basis. One of the most common ways to obtain leads in real estate is by farming. However, it’s something that many agents … Continue Reading

One key objective of digital marketing is finding legitimate ways to get prospect information. Once you have contact information, you can start to create a relationship with that prospect. A great way to attract prospects to provide their contact information … Continue Reading

If you are, it’s probably because your listing descriptions are tired, too. And, that’s a shame because the listing description is often your first opportunity to get a buyer excited about seeing your listing. Many real estate agents don’t consider … Continue Reading

Direct home purchase is getting more attention in 2018. Some major players in the real estate industry and a few new kids are testing the concept. Are you running into that type of competition? Will you in the future? The … Continue Reading

Selling a house is one of the few times that you’re trying to sell something you don’t know that much about. As a real estate agent, that can put you at a disadvantage. You’ll need to decide whether to encourage … Continue Reading

Social media can be a two-edged sword. It helps you to connect with your community, and most of the time, that connection brings positive results. However, the other side of social media is that people who aren’t happy with your … Continue Reading

Hopefully, your listing has a good physical foundation. But, as a real estate agent, in order to set up your listing to sell, you need to give it a good marketing foundation, too. The marketing process starts with the way … Continue Reading